FRACTIONAL CMO SERVICES
Does your business have senior-level marketing challenges, but is unable to hire a senior marketing leader to solve them?
Fractional CMO Services allow small businesses and startups to add senior marketing leadership to the team for a fraction of the expense to hire a marketing executive.
- Marketing strategy development and integrated Go-To-Market planning
- Refinement of branding, positioning, and messaging
- Sales enablement and collateral development
- Leadership and mentoring of marketing staff
- Selection and management of agencies
- Immediate replacement of a departing marketing executive until a successor is recruited
CAMPAIGN/PROGRAM PLANNING AND EXECUTION
Organizations can overcome short-term marketing challenges with an experienced marketing professional, without long-term commitments.
- Create and execute marketing campaigns/programs
- Develop and deploy demand generation campaigns
- Quickly add a marketing resource to respond to incremental business
- Immediately fill a critical skill gap, until a permanent hire is recruited
- Temporarily backfill a marketing team-member on leave
