Pilot Marketing Strategy

FRACTIONAL CMO SERVICES

Does your business have senior-level marketing challenges, but isĀ unable to hire a senior marketing leaderĀ to solve them?

Fractional CMO Services allow small businesses and startups to add senior marketing leadership to the team for a fraction of the expense to hire a marketing executive.

  • Marketing strategy development and integrated Go-To-Market planning
  • Refinement of branding, positioning, and messaging
  • Sales enablement and collateral development
  • Leadership and mentoring of marketing staff
  • Selection and management of agencies
  • Immediate replacement of a departing marketing executive until a successor is recruited

CAMPAIGN/PROGRAM PLANNING AND EXECUTION

Organizations can overcome short-term marketing challenges with an experienced marketing professional, without long-term commitments.

  • Create and execute marketing campaigns/programs
  • Develop and deploy demand generation campaigns
  • Quickly add a marketing resource to respond to incremental business
  • Immediately fill a critical skill gap, until a permanent hire is recruited
  • Temporarily backfill a marketing team-member on leave